Whenever I book a flight, I think about which airlines I want to accumulate FF miles for, or whether or not to USE them, i.e. decide whether or not the price tag is worth it. But there seems to be little way to measure the value of these points, and it really appears to be arbitrary, which makes me believe that these airlines are on to something…lucrative for them, that is. Thoughts?

Topics: travel, air travel, economics, consumerism, airlines, frequent flier miles