For a university project, I’m rebranding a cafe that sells fresh food fast such as pastas, soups, sandwiches, salads, and smoothies. My target market are city workers and students who want to get healthy takeaways quickly on their lunch breaks, so I would like to focus on the speed of service in the logo so it connects with them.

I would like to know your opinions on my concept of using the fast forward symbol in the logo, and incorporating the food they sell in the two arrows. (e.g. a sandwich as one arrow and a pasta squiggle as the other arrow). Good idea or not? :/ Thanks in advance!

Topics: food, health, graphic design, brands, university, cafes, project, logos, takeaway