When should stores use your previous buying habits in marketing? What's too much?
More and more retailers are using the information they have to tailor your experience with them.
Some examples would be:
* suggesting items based on your previous purchases (Amazon and iTunes do this fairly prevalently)
* suggesting items based on your browsing history or wish list (if you’ve been looking at waffles, Amazon shows you tons of other waffles)
* emailing you asking to review items you’ve purchased (Netflix sends you a request when you return a movie for example)
* contacting you when an item is about to run out (“We noticed you bought <these items> 30 days ago, need some more?”)
* contacting you with specials related to your previous purchases ($10 off oil change, haircut, teeth cleaning, whatever)
Retailers use the information generally because a specific offer will get a much better response than a general one.
When do these efforts cross over from a helpful service to something that freaks you out a little bit? Does it depend on the type of products? The retailer? How the offer is presented? (email vs. on a website vs. a postcard for instance)
When is it no longer a positive thing?
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