I don’t think that tumblr is really a good place for a company blog… it’s more like a big scrapbook of sorts. I mean, you could possibly use it for a company thing but I wouldn’t.

Maybe try blogger, blogster, squarespace or something.

i agree. tumblr is more of an aggregation of other blog topics + scraps as opposed to a real blog platform of sorts (basically a tumblelog). ive never been too impressed + probably wouldnt suggest it for any demographic outside of hobbyists at this point in time.

as far as blogging platforms, i have found wordpress (hosted or self-installed) to be the best out there thus far + have both utilized it myself as well as deployed for various clients with varying amounts of traffic + publication habits. moreover, WP has a steadfast following of opensource developers who are constantly improving + creating widgets + plug-ins for the latest technologies be it media, social networking, admin tools + so forth. that on top of the wordpress core itself being constantly updated + improved is a big win in my book.

curious how your site is set up that it should give you a “heavy backend” experience with wp

I have to agree with what others have said… tumblr is almost like the Twitter of blogs. Best suited to short snippets and images, not content-heavy posts. I use WordPress and quite like it.

i agree with the others, dont use tumblr. just not the right place for a company

I think it depends on what your needs are. I love wordpress.