There are several things that you can do to drive traffic to your site. I suggest that you look at www.chrisbrogan.com and www.happiness-project.com for ideas about blogging. Chris Brogan has a lot to say about page content, layout, graphics, etc. and how to position yourself as a trust agent for your subject. If people trust your content, they will come back. Also, mentioning other people and linking to their sites or an article will increase your traffic.
I mention www.happiness-project.com because it is an excellent example of use of an editorial calendar to keep content fresh and drive people to your site. Gretchen Rubin adheres to a consistent content calendar: She has tips, quotes, quizzes, mentions other people. There’s new content of some sort just about every day. The blog came first, the book second.
Make use of hashtags to keep the site searchable right from the start. Cross promote with FB and Twitter.
Physically, I found your font a little too small and too dense to make reading easy, You might want to try some different spacing. Also, your photo captions should tell a story. Very often, people skim content, and will read captions and subheads first. Make sure that there’s enough there to pique a reader’s interest.
On a side note, you may like How To Be A Retronaut