I have no idea what the UNESCO or UNCTAD definitions of of creative industry is. If you want me to look, provide a link. In any case, here is my thinking on the subject:
Creative industries are content producers, not hardware producers. While there is creativity involved in making everything, that is not generally considered artistic in the sense that the problems to be solved are social, not technical.
Anything that creates content is creative. Distribution or hardware are not included. So the movie makers are creative, but not the movie distributers. Authors are creative, not publishers. Musicians are creative, not theaters or other venues or even producers. Of course, creativity is required to be a good producer, but it is not about being creative; it is about making money on someone else’s creativity. It is the business side of the creative industry.
So LastFm, Ipod, and Apple are not “creative” in my mind, except as they may create content for their devices or distribution channels.