Depends a little on the type of physics newtonian is usually fairly simple but Einstein can be problematic because it doesn’t always conform to straight forward way of thinking.
But in general people sometimes get very hung up on (and intimidated by) the equations. Some very useful advice I got was explain it to them as statements; take F=ma. What is that? Force equals mass times acceleration. Sometimes seeing it spelled out helps others understand and learn to ask questions (for example that can beget what is acceleration, force, or, yikes, mass?). The key is take it slow – give them time to digest, use examples and work through them explaining each step (don’t assume knowledge even basic stuff like roots and exponents), demonstrate relational things – how does v relate to a for example, and let/help them work through the equations so they aren’t just abstract.
It also helps if you can relate it to something they’re already interested in and understand. If they’re into astronomy, for example, start by showing them how to figure out basic orbits or calculate the approximate mass of a planet.
Oh and don’t forget that physics uses technical definitions of some common words which can trip people up for example “work (W)” make sure they understand how the terms are being used.