@zensky Then I’m going to say “since that vodka brand ponied up the advertising money”.
At least over here in the US, vodka isn’t just cheap swill the commies drink anymore. It’s in cosmos (Sex and the City), martinis (now vodka is the default, not gin), Appletinis (for the ladies and more metrosexual men), lemon drop martinis, pear martinis, mandarin orange martinis… I don’t know the exact date, but it’s been at least a decade now. And as someone who doesn’t agree with vodka (or rather, vodka doesn’t agree with me), I sometimes have trouble finding drinks if I’m not willing to pony up more money – especially if it’s fun cocktails for happy hour, and not just a boring rum & coke.