I will say finding Lego sets for my daughter this Christmas was difficult. I loved Lego as a child – the difference was they were generic back then. I do think the marketing has changed over the years to attract mainly boys and, while I’m not overjoyed with this particular marketing ploy, I am glad to see Lego has finally remembered us girls.
All I could find while Christmas shopping were sets of things like Harry Potter, Sponge Bob and Star Wars. (She is too young for HP, isn’t allowed to watch SP and doesn’t mind, and doesn’t care about Star Wars one bit.) These sets seem to be taking over. Yes, I know you can make other things with the blocks included, but the likelihood is that someone with a Harry Potter set is going to make things related to Harry Potter.
But, that is beside the point. The point of Lego, IMO, is to ignite the imagination. Start with little blocks and create something! She will still do this with wooden blocks, but is getting bored with them as she gets older.
I finally found one “Lego Classic” box, which was practically hidden on the shelf and not listed on the store’s website. In fact, I didn’t come across it in any Lego searches (in store or online) up to that point.