General Question

Carly's avatar

How can I teach myself the basics of advertising?

Asked by Carly (4555points) April 28th, 2012
9 responses
“Great Question” (0points)

I’m an English major, and nearing the last terms of my time in college. I’ve always wanted to take at least one advertising class at my school, but my other courses always seemed to conflict. In the past year I’ve been interested in copy writing, but I don’t know much about the advertising field.

What are the best ways you’d recommend learning about this field? Should I stick with a textbook like all my fellow peers, or something else?

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chyna's avatar

Watch Mad Men for tips on the art of advertising. :-)

gailcalled's avatar

Can you do a short internship in a local advertising agency? I had a boyfriend for a while who worked for a NYC agency and was on the script-writing and idea team. It was exhausting and stressful.

lillycoyote's avatar

I think @gailcalled‘s idea is pretty good. As an English major, I think you might be able to find an internship with an advertising agency, particularly if you are interested in copy writing. Check online and with your college, to see if there might be internship opportunities available in your area.

Bellatrix's avatar

There are also lots of books you could read. Go down to your local library or check out your local university library. It will help you to learn the language and key elements so when you do ask for that internship, you can speak the lingo or at least understand what they are saying to you.

Carly's avatar

@chyna… as much as I love that show, I think I need to learn a bit more about the current field. thanks :)

Bellatrix's avatar

The other thing you could do is speak to someone in your college/university who teaches advertising and ask them about texts they use in their courses. They should be using up-to-date books. They may also be able to point you in the direction of other resources you can draw on. Armed with the information you are reading, I would suggest trying to analyse contemporary examples of advertising campaigns. It will give you something to talk about while you work.

There is a program over here that looks at advertising and PR. It is called The Gruen Transfer. I am pretty sure you could find it (or excerpts from it) on You Tube. There is a panel of advertisers who talk about different campaigns from around the world. It is funny but actually quite informative too.

Nullo's avatar

Classroom for the theory, internship for the practice.

Silence04's avatar

Only watch mad men if you want to learn how advertising used to be. I suggest picking up a book on branding.

john65pennington's avatar

Library books are your best source.

I used to write copy for some big advertising firms many years ago. My goal was to be employed by a big advertising firm in New York. This never happened.

Writing copy takes talent. Your ideas have to come from the inner lobes of your brain and have to be accurate and catchy.

Again, you should know the library is a great learning source, especially for commercial advertising.

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