Is it time for truth in advertising?
Will the truth sell trucks? Dodge Ram spent $4 million pandering to the American public during Super Bowl XLVII, and all it got was the parody of its own commercial linked below—a parody made for far less money. In case you missed it during the Superbowl, here’s the 2-minute commercial from Dodge. And here’s the more truthful parody.
So which one sells trucks better? What’s the chance truth in advertising will become the next new thing?
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