That is interesting. “Weird”, “funny”, or “nice” aren’t words I would use to describe this statement. As someone who also lives in The Bible Belt, what I have found is that Christians in general are very open about their religion, People of other faiths and non-believers are less open to publicly advertising their perspective.
One example is how many co-workers would send an e-mail and end it with “Have a blessed day.” Technically, this was against company standards. The human resources dept. was very PC, so my guess is that no one ever complained about it. It may be the same thing for this news station.
Awareness comes from confrontation. If delivered politely and effectively, it may result in positive changes. I’ve witnessed this twice; in DC and in Memphis. (Note: both were unrelated to religion, but along the same vein.) Enough people called or wrote in expressing their displeasure that these weekly reports were abruptly halted.