I have both the Apple bluetooth and the Jawbone, and both are excellent. The Jawbone is more secure because it has an over-the-ear hook which the Apple headset doesn’t have, but on the flip side, the Apple headset comes with an iPhone dock that it can plug into as well and it’s battery life is shown on the iPhone screen next to the iPhone’s battery life, so they are very well integrated together, and it’s nice to know exactly how much juice is left on your headset. It also automatically pairs. If you’re a sound quality guy, the Jawbone has the edge there, as the Apple one is basically the same as an iPod earphone. The Jawbone has built in noise cancellation and some kind of fancy bone conduction mic that picks up the vibrations from your actual jaw (hence the name, Jawbone) and provides a clearer voice to whoever you’re talking to. The two units cost about the same. Good luck