It’s 100% natural.
Of course, it’s even better when the mother has a relaxed and natural attitude with it. That removes the mystery (and thus any the thinking that something sexual is going on).
It’s easier to feel comfortable about something when others do too. However, I’ve had the experience where a mom was very secretive about it looked worried that people might be curious as to what she’s up to. – Nervous vibe.
Some of the wraps / carriers are good for covering up a bit when it’s time to eat.