@El_Cadejo I think the reason that the answers are unhelpful is that there’s nothing to find on this person, at least without more information. I did an extensive search on football players named “Billy Joe” and none of those with images on Google resemble the man in the given photo. This is a card featuring the player you linked to.
I think @Hypocrisy_Central‘s question is important – is this photo from a football card, or was it just a photo thrown into the box? We don’t even know if he was a football player. He could be a coach or some random dude the owner of the box knew.