My daughter-in-law was pumping for several months after she went back to work, to provide breast milk for the baby for the sitters to use. I’d never really seen it before (I didn’t have any reason to pump) but it looks really, really watery compared to formula. Plus it had lumps in it that I at first thought were signs of clotting. I asked, and it turns out that they were fat globules. Just needed to shake the bottle up to incorporate them into the milk. Even after that it’s very thin.

So, do you think parents would buy formula that looked so thin and non-nutritious?

When we buy food, how much of our decision is based on our perceptions, rather than reality? (Just a side thought to fatten up the question. :)