Cadillac announced that their new strategy to increase car sales is to move corporate to NYC, NY.

Can the location of a company’s corporate headquarters significantly effect the sales of their product?

I can answer yes, and I can answer no.

My short answer is that I think it would be better to entrust the advertising to a modestly sized staff residing in NYC, then invest the move money in new advertising.

Topics: NYC, cars, sales, Manhattan, location, advertising, Detroit