It seems similar to someone who tries to please everyone, which is a negative in my experience. In my personal experience, trying to hard to be liked by others is a sign of being insecure, and often leads to that person being used like a doormat.
The reality of life is that we can not be everything to everyone – there will be people,regular decent people, who just rub us the wrong way for some unknown reason, as well as the people who are impossible to please. Expecting others to treat us with the same kindness and respect that we offer them, and not tolerating anything less, takes a certain degree of personal integrity. I didn’t get there until I was in my 40s.