I’ve been wearing 32 waste pants for quite some time.. and recently I’ve noticed this size (in various clothes/brands/styles) is way bigger than my waste, by at least 2 numbers.. so I have to switch to 30, and I know i’m not slimmer than I used to be a year ago. I say let the people know they need bigger size pants if they become fatter.. why should anyone be lied to in thinking they are as slim as they were last year if in fact they are not? This size changing scheme is not only misleading (albeit for the sake of making people feel good about themselves) but it’s insulting and malicious and I believe it’s mainly driven by the industry’s goal to keep selling more stuff and have people feel good about what they buy. If you realize you have just jumped 2 numbers up you would be upset, and perhaps not buy that brand and perhaps eat less crappy stuff (good for you, but not good for the industry that wants tho shove as much crap down your throat as they can, if that makes them more money). No, I don’t believe corporations have ethics… or if they have them, they are skin deep. Be honest, stop being in denial about your REAL size. Accept it!