From Wiki
The magazine is mainly marketed to heterosexual women. Despite this, in 2003, Playgirl’s then-editor-in-chief Michele Zipp admitted the magazine also attracted much gay readership. “It’s ‘Entertainment for Women’ because there’s no other magazine out there that caters to women in the way we do”, she said. But she went on adding: “We love our gay readers as well, and the gay readership [of the magazine] is about 30%.”[7]
Also, in 2003, Mark Graff, President of Trans Digital Media, the brand management firm for Playgirl TV, stated that 50% of Playgirl’s readership are gay men.[8]
In a February 2010 interview with the Associated Press, Playgirl spokesman Daniel Nardico stated that he considers the magazine appealing to both men and women, although the audience is predominantly male