I don’t drink beer, but I have a knee-jerk reaction against up-rooting a company from its traditional home base. I understand when a company is weak from mismanagement or financial crisis, but it’s a shame when a company is swallowed whole just so that another company can get even bigger.
I worked for the company that is now General Mills and I remember the perversions they had to commit to swallow Pillsbury. The baking mixes were spun off, much like they say InBev would have to spin Miller and Coors off from SABMiller/MillerCoors to make the sale legit.
“Pillsbury, Pillsbury BEST, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license. Bake-Off is a registered trademark of General Mills © 2015.”
Step back.
General Mills owns the Pillsbury name, but licenses it to a company making baking mixes under the acquisition agreement. I can’t even find the name of the company licensed to make Pillsbury baking mixes. General Mills “Betty Crocker” baking mixes are in direct competition with “Pillsbury”, a brand name it owns. Get your mind around that.
An InBev SABMiller merger would have similar machinations, only on a multi-national scale.
Grease the politicians and pay the lawyers. Loopholes the size of the Reusachtig/énorme Canyon!