For a bit of backstory: I’m the practice admin for a small private surgical practice that specializes in varicose and spider vein treatment. Reimbursements have gone down, costs have gone up and the proliferation of high-deductible plans makes elective procedures, like the ones we perform, out of reach for many patients. Our reputation and the number of new patients each year keeps growing, but our revenue has been declining over the years.

We’re seriously considering broadening our horizons and purchasing a cool sculpting machine. These machines are very expensive (over 6 figures) and have significant ongoing costs as well. Apparently the average patient spends around $3–4 thousand dollars. I know people spend lots of money on weight loss and there is generally a large market for appearing slimmer (even if you don’t actually loose weight).

I’m curious to see what you guys think. Is $3,000—$4,000 a reasonable amount to pay for modest (but realistic) reduction in fat? Apparently it’s about a 20%-25% reduction and only works on “pinchable” fat that’s just under the skin. It’s not a miracle cure, but it does kill fat cells. The technology doesn’t involve surgery or anesthesia and has very few risks. It involves sitting on an exam table and watching tv while the device applies suction and cooling to different areas you want treated.

Topics: business, medicine, beauty, body, budget, image