When a product is created, how and why is it decided that it is going to be marketed as an informercial product, only available on TV? Why would someone choose this route rather than making their product a normal item sold in normal stores? Are infomercial products more likely to be bogus than products sold in regular stores?

(Side question: Why do informercials often say things like “if you call in the next ten minutes” and then display the counting down clock on the screen? Do they really think anyone believes that if they call later, they won’t be able to get the product anymore?)

Topics: business, marketing, products, sales, stores, scams, informercials