If you have had a brand what do you want your brand remembered for?
In today’s social media world where stories are at the heart of communications, you have to position your brand across a variety of attributes and ensure that they are infused with your story. As this is the case, if you have had a brand what do you want your brand remembered for?
From a brand perspective, the challenge is to leverage the organic product, company, employee and customer stories that are part of their history and DNA and keep them going over time.
Using Fluther
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