Perhaps the bigger question is…. why do all current radioplay hip-hop artists use the exact same background beat.
But for now I just want to know the name of this drumbeat or drumroll, whatever it is. I think it’s in the “high hat” genre. But there must be something more specific since it’s in every damn song.
https://youtu.be/gLvdemW2Hh8?t=57s (start at 0:57)

Topics: music, people, culture, radio, advertising, hip hop, brainwashing