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jca's avatar

Why is there such a big disparity between the price of cheap (generic) flour vs. name brand (such as King Arthur)?

For a 5 lb bag of flour, the cheap brand (store brand, generic) is about a dollar and change. A good brand, such as King Arthur Flour, is almost 5 dollars.

Why the big disparity? Is there a big difference between a cheap flour and a name brand flour?

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