I am giving myself a choice of two dentists but I can’t decide which one to call. The first one is three miles away and has been practicing there for three years. He has a fortune tied up in his large, brand new building with multiple exam rooms. I don’t care for his pompous attitude or his propensity to do x-rays. The other dentist is twenty miles away and I went to him for years. He has a great reputation and is known for being reasonable with his pricing. He is funny and interesting. Getting to his small, modest building entails many traffic lights and many turns. It is quite a drive. Which one would you choose?