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rockfan's avatar

Does anyone else find the product placement to be completely ridiculous in Close Encounters of the Third Kind?

I rewatched the movie last night and forgot about the blatant advertising. It completely took me out the film, especially the scene in which there’s a Budweiser bottle perfectly set up on a nightstand in the foreground, while a Budweiser commercial is playing in the background. Does this bother anyone else? But I realize that that the film had some budget problems and it probably wouldn’t have been made if it weren’t for the advertising – I just wish it was done in a subtle way.

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