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Can you help me understand some things about dog's topical treatment?

Taken from the site:
_“FRONTLINE Plus spread over the pet’s body by a process called translocation. When applied, these
products are gradually dispersed by the pet’s natural oils, collecting in the oil glands in the skin. It is
then “wicked” onto the hair over the next 30 days. The translocation process can take up to 24 hours
to complete.“_

This is my first time using this product to treat my puppies and I don’t completely understand the meaning and process of the words bolded above.

The site also said that:
_“FRONTLINE Brand Products remain effective for 30 days, even if a pet swims or is bathed. After
application, keep the dog or cat from getting wet until the application area appears dry, usually 24
hours. If a FRONTLINE Brand Product is to be applied after a bath, make sure the pet is completely
dry before application.“_

How is it possible that the medication can still latch on the skin after you’ve bathed them with pet shampoo? The shampoo is supposed to strip off any excess oil and other traces on their skin so I’m not sure the 30 days protection still viable. Thoughts?

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