From Ladies Home Journal:
“Hair’s condition is vital to keeping silver hair looking good. Many report their gray hairs are wiry, dry, and brittle. Though gray hair does tend to be drier and coarser than hair that has retained its natural pigment, the good news is that gray hair can retain softness and manageability with the right care.
We tell our salon clients to keep their gray hair shiny and soft and their color pure with moisturizing, clarifying shampoos and conditioners, some of which are now made specifically for gray hair. Clairol Shimmer Lights Shampoo ($10.50), Phytargent Whitening Shampoo ($20), or Artec White Violet Color Shampoo ($15.50) are shampoo treatments that contain bluing tints to prevent that avoid-at-all-costs yellowing effect. To ensure the shampoos achieve the level of brightness you like, mix equal parts of the shampoo with a regular moisturizing shampoo at first use, and experiment until you get familiar with the product and its effect. If hair starts to get a purplish cast, switch to a clarifying and/or moisturizing formula shampoo, alternating formulas for best results.
Be sure to make appointments for deep conditioning treatments at your salon regularly, and follow up at home with a weekly deep conditioning treatment. Look for rich, moisturizing formulas made for color-treated hair. Scalp massage can also help stimulate hair follicles and increase blood flow and circulation to the scalp—ideal conditions for healthier-looking hair in any color. Avoid overt heat styling, perming, hair accessories, or any other rough treatment on gray hair, as it is drier than most hair.”