I think they will. And I think it’s coming soon. Regardless of if they do or not, iTunes 8 is on its way. Maybe this month, maybe in 5 years, but it IS on its way. iTunes 8 is the PERFECT time for a subscription service. Why? Well what happens when you turn that little digit? That’s right. You have iTunes ∞. Kinda gives you the idea of iTunes Unlimited, huh? I don’t doubt that it’s coming. It’s just a matter of if it’ll be successful or not. If it includes movies, I’m definitely in. Right now their plan for movie rentals sucks if you asks me. Something needs to give (either price or time limit. Double the time limit so I can watch it twice if I like it [without playing it on a loop], or make it a reasonable price). If movies were bundled in this “iTunes Unlimited,” along with music, it’d sell great. I would still probably buy my music, but I’d get unlimited rentals. And that’d be what I want.