State Farm claimed that Jake was to be an ongoing promotion with new Jakes being brought forth ever so often. After the original Jake was declared dead by internet folklore, I guess they decided that it was time. It seems like I remember some form of uproar over the original commercial with customer being accused by his wife of having an affair with Jake. I don’t remember the exact problem. It seems that it was so far off base that I didn’t pay close attention. I hadn’t seen the new Jake yet, so I headed to youtube. Some people seem outraged that they changed him, others didn’t care. Personally, I don’t care. State farm is probably trying to keep their commercials fresh & switching up the spokesperson usually does the trick.