One big hurdle is making sure the idea you pitch “works” in the other countries Culture and language.
When Chevy tried to see the Chevy Nova to Latin America, they didn’t realize that in Spanish, “Nova” is no va, or “no go”. Tough name for a car.
A local bicycle racing club in Northern California was trying to imitate Italian clubs, and named itself to be “The Road is Always Hard” but in Italian. They had jerseys with their name on it, “Strada Sempre Duro”. When they did a tour of Italy, locals all laughed, because “Sempre Duro” is Italian slang for “hard on”.