Do you exercise? Truly, the people who I know who look the best exercise regularly, protect their skin from the sun, and eat well. Ugh, sucks right? Healthy whole foods, fruits and lots of veg. Many of them also do little things to improve their skin like laser treatments and some use botox. The lasers can tighten skin and smooth wrinkles.
My advise is just don’t overdo the cosmetic procedures. In America it is way overused and a lot of women look so artificial it is unattractive to me. I don’t mean a specific procedure, I mean if you choose to get botox don’t get your face so frozen your lips and eyes can’t move. I have seen full face lifts that look less plastic than some botox and lip puff-ups. Don’t distort your face.
Also, when you are over 50 I think you will care less about it, although I can’t predict for sure. You likely will be in more of an acceptance stage as you age. It doesn’t help that you are in an industry where you are likely surrounded by a lot of younger people. Right now I live surrounded by people older than me, everything is relative. I see 70 year olds with more energy than me and I am envious of it, and I hope I can be like them, and their looks are barely in the equation.
I agree with @jca2 that dying your hair is really a big deal when it comes to looking younger. It easily takes ten years off of a person’s age, or ages them ten years if they are grey early. Gaining weight can age people too. I have gained weight in recent years, and I think it makes me look more matronly. I can kind of adjust for it with clothing, but staying trim makes it easier, while at the same time not too thin, because then skin can looked more wrinkled and saggy. Can’t win.
Think about this: in ten years from now you will look back and think I can’t believe I complained, I didn’t know how good I looked. It continues like that until you die. Just make the best of it in the moment. Aging gracefully can be really beautiful, your country seems to be better at it than mine. Having energy (exercise helps with that) and presence (confidence) is half the battle, because both of those things are beautiful.