Hello,
We are 4 business students from Switzerland who are currently engaged in a research project. A part of our project is to gather information about the buying process of security (in particular authentication) technologies with a special focus on financial- and insurance services. More specifically, we want to gain deeper insights about the behavior of decision makers in these industries, concerning the following aspects:

­Sources: Which channels do decision-makers use to obtain information concerning security technologies?
­Content: Which content helps to catch the attention of these decision-makers?
­Timing: What is the right timing to convince these decision-makers of security technologies (time of day, season, trigger)?

We would be extremely happy if anyone of this community is willing to share his or her experience with us (even other, related information). We would also appreciate if you could tell us why you have this knowledge (e.g., previous or current job position).

Topics: insurance, technology, buying, security, banking, tech support, bank