There is nothing in Dan Snyder’s life that he has not screwed up massively. He got rich by the blind luck of signing a mega lucrative deal with AOL back when they were just throwing money around, cashed in at the top of the market, and has failed at EVERYTHING he has attempted since. That he could screw up the rename this badly is a uniquely Snyder ability. I mean, there were half a dozen options listed that could have been better – Red Wolves, Wolves, Red Tails…
But you know how easy this was? Just shorten the name to ‘Skins’. Keep the nickname, just lose the ‘Red’ prefix and the native american imagery. Change the circle/profile helmet logo to be a profile of George Washington instead of the native american logo (that was designed by a native american BTW).
Instead he picks a name so generic that it sounds like something a Division III school in the NCAA might use, or a CFL team. And one with multiple easy mockings like ‘Commies’, ‘Commodes’, ‘Ders’, and such.