Quite the opposite. The coloring is meant to provide an inviting ‘target’ to insects (bees, etc.) that will land, pick up drop off pollen, allowing for the spread and future generations of the sunflower. The flowers are essentially shaped as they are to make it easy and attractive for the insects to land.
It’s sort of similar to malke peacock plumage, which attracts female peacocks in order to breed. It’s all about survival of the species.