did you know about him before target started using him as their whole Halloween marketing?
Yeah, a few years ago I saw the Japanese TV commercials. Funny stuff.
I’d seen him in some context on NHK. He looks like a turd with a face on it.
Some of his merchandise was/is at Urban Outfitters which is where I found out about him. Indicative of many other Japanese things, he’s devastatingly and cute.