@raum I have a friend who has an Etsy shop. Her English is rusty and she knows nothing about Western culture. And the names of her products just read like something a spammer would write, something like “best calendar cute mystical creature best price 2023”.
Spamming nonsensical words is actually a common tactics for SEO, spamming as many keywords as possible so that it will appear on search results. But some people, like my friend, just don’t understand that. They don’t know how SEO and other marketing-related things work. They just think putting several related words would somehow magically give them clicks. It’s just a monkeys see monkey do situation.
There is also the language problem too. A lot of the time the spammers write in their own language and use a translator for English, and the result isn’t pretty but they can’t tell because they don’t speak the language. That also explains the punctuation problems since different cultures have different ways to use punctuations.
And worse still, some people actually look at that jumbled mess and think that is the right way to write, since they don’t know anything about other culture and their only point of reference is other spammers. In the case of my friend, she actually got that jumbled mess of a name by copying other spammy names, then changing things up a bit to match what she sells. She genuinely thinks this is how a product should be named.
And my friend isn’t some overworked spammer trying to make end’s meet. She opened the shop willingly, and she did “market research”, which consists of taking the first results on Google as the gospel.
So yeah, I would say ignorance of other culture, language barrier, and incompetence and maybe entitlement.