Nikki Haley is using a catch phrase to pander to an uneducated, uninformed subculture.
In recent years, the pandering had involved critical race theory, which enraged ignorant people who didn’t know the phrase’s definition. Now that CRT’s meaning is becoming more well-known and less inflammatory, it’s time to move on to something else. (The ever-delightful Marjorie Taylor Greene did recently say, during a Congressional committee hearing, that CRT is a movement to teach young, white children that their skin is inferior to the skin of darker children. She was mocked for her words.)
So, the term “woke,” which means well-informed and actively attentive to societal issues, is being used as a blanket term for ridicule. All progressive or moderate thoughts are neatly insulted as overzealous or insincere, simply by using a single word.