General Question

jdegrazia's avatar

If you, a blog or website, provide your content to another website, and that other website re-brands it and serves ads alongside it, what percentage of the ad revenue should the other website share with you?

Asked by jdegrazia (274points) September 23rd, 2008
3 responses
“Great Question” (0points)

Does anyone have any experience with syndication or white labeling? Anyone know of any examples or case studies?

Observing members: 0
Composing members: 0

Answers

fireside's avatar

You might want to check out this site becasue you can download their contract and review the terms.

As for actual compensation, there would be a number of factors:
-What percent of the content on their site is yours?
-What kind of traffic is the site getting?
-What percent of his site revenue is based on the ads?
-What is the value that your content adds?
-Will your content increase their traffic?
-What effort are they bringing to the table, are they just setting up and RSS feed and adding the Ad server code?
-Who will benefit more from the agreement? (i.e. are you gaining exposure or are they gaining your audience?)

Not sure about case studies, I’ll see if I can find any.

marinelife's avatar

It would depend on your agreement with them that gave them permission to do the re-branding and to reproduce your content. It could even be nothing (let us hope you did not do that).

Vincentt's avatar

Zero – my content is always licensed under a Creative Commons-Attribution-Sharealike license (see Creative Commons). I consider it an honour for my content just to be spread around. (Heck, my latest blog article was translated in another language – that is very satisfying :).

Sharing ftw :)

Answer this question

Login

or

Join

to answer.

Mobile | Desktop


Send Feedback   

`