Red is a highly popular color in marketing because it’s bold, captures attention and can evoke powerful psychological responses. Red represents power, energy, excitement, passion and urgency. The urgency response is often a reason why fast-food chains and clearance sales frequently feature red. To separate your ads from other brands that use red, experiment with different shades, as even minor changes in saturation might cause customers to associate that specific shade of red with your brand.
Green can evoke feelings of harmony, health, loyalty and safety, making people feel welcome and secure. Stores frequently use green to help customers feel more relaxed, which can encourage them to be more decisive. It also reminds people of nature, so it’s a popular color with eco-friendly brands. Some people also associate green with money, which can lead to consumers associating a brand with a sense of wealth.
Blue is a trustworthy color that can put people at ease, reminding them of reliability, confidence and security. Brands that aim to build a sense of trust with their customers, such as finance and health care organizations, commonly use this color. Many social media platforms also use blue because some people associate it with intelligence and communication. Blue can also stimulate productivity and indirectly boost sales by soothing anxiety.