It is easy to think of ways to make product design sustainable, but how about making an intangible product “green.”

Specifically, what would make a health benefits plan green to you?

Say you have XYZ Medical Insurance. When told it is an environmentally friendly, green plan, what would that mean to you?

I am looking to the Fluther community for ideas beyond just reducing paper communications, etc.

What would make you buy into the fact that it is actually “green” and therefore good for you and the environment?