In watching the campaign to date, I think there are primarily two camps-people who are more comfortable with group-think, and people who prefer to work things out for themselves. A lot of people have a need to have a need to “jump on the bandwagon” as they say in advertising class. They like to think that if a large group of people think alike, then it must be right. This manifests itself in a lot of ways—you see it in subdivisions, with houses that look alike, clothing selections teenagers wear, people driving SUVs, church rhetoric, fast food, etc.
I believe that McCain/Palin plays to this group. If your are of the temprament where you like to analyze and question, then there’s probably not a lot there for you. Pretty much what she said was, “If you ain’t wid us, then you aginst us.”