Ort, film is not eco-friendly due to the chemical processing systems. However video and especially HD video (which is almost film quality) is much more eco friendly. I recently worked on a relatively eco friendly film/video called Environmental Art, the greenmuseum.org story. We did a combination of shooting our own footage and getting footage from various artists abroad. I gave instructions to participating artists on how to shoot a self interview and how to shoot their own footage. Some uploaded to FTP sites and some mailed us DVDs. The footage we shot, was on mini dvs and digitized everything onto hard drives. We could have shot directly onto a hard drive connected to the camera. We furthest distance we traveled was 500 miles (from SF to LA). We condensed our shooting in LA down to one trip and made sure we got everything we needed so we didn’t have to return. We edited everything on Final Cut Pro and ultimately the project turned out beautifully. We are happy with the result. And if I did a carbon footprint analysis of our production, it would be quite minimal – the biggest impact being the drive to LA (in a Prius) and the DVD’s mailed from South Africa, Iran and Netherlands. Everything else was uploaded to FTP sites. For distribution and marketing, we are planning on putting the video online for download – with the option to order a DVD. We will produce a couple hundred DVDs to send to specific people involved in the production, as a “thank you,” however we will keep the main form of distribution web-based. The marketing will be all web-based – looking at a variety of web-based marketing methods. Basically – to stay in alignment with the values of Environmental Art, we are working to minimize waste and consumption, while producing something beautiful and valuable.