Say you’re given a shot at rebranding cigarettes to make them cool again because they are loosing their edge with people. How would you first approach this HUGE promotion and second what would you do? Money is not an option…Yes, ethics can play a huge part. You don’t have to sugar coat things and you can be as honest or illusioned as you want to the public. You are not allowed to create TV ads but everything else is open. Do you do it? Do you turn it down?

Topics: health, work, marketing, brands, smoking, cigarettes, promotion, cigars