@Marina to clarify: I was thinking it would be profiting from the misery of others, and that helping to promote that misery might not be ethical. At any rate, that’s the question.
The sponsor is not increasing the activity. The activity will take place regardless of
who is on the sponsor list. Just because the company heals injuries does not mean
that they are drumming up business. As a side note- perhaps they can educate toward injury prevention.
Radiology groups and cancer drug companies sponsor breast cancer runs (Run for the Cure) types of events. I don’t see it to be a big deal as long as the cause is good and brought to light to work for a cure.