I would raise awareness by telling people about the concept of “Cradle to Cradle Manufacturing” replacing the current “Cradle to Grave” model. In simple words: Trash disappears completely. That’s the vision.
From Wikipedia: Cradle to Cradle: Remaking the Way We Make Things is a 2002 book by German chemist Michael Braungart and U.S. architect William McDonough – a manifesto calling for the transformation of human industry through ecologically intelligent design. Through historical sketches on the roots of the industrial revolution and commentary on science, nature and society, McDonough and Braungart assert that a maladapted industrial system can become a creator of goods and services that generate ecological, social and economic value.
http://en.wikipedia.org/wiki/Cradle_to_Cradle:_Remaking_the_Way_We_Make_Things
From Amazon.com: Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better—say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually “downcycling,” creating hybrids of biological and technical “nutrients” which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm—they’re actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It’s a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists.