Target: prime time television.
Concept: chickens as a thematic element in entertainment, novelty, and teaching segments.
Format: four segments in an hour-long show.

Segment 1. The Chicken Challenge

Chickens compete in a challenging task. The winner gets to not star in the last segment. Winner is not announced until later, building suspense.

Segment 2. History and Humor

Short pieces on chickens in history, in art, and in entertainment.
– Dramatization of scenes from history in which a chicken played a part.
– Great film scenes featuring chickens.
– Interview with Gary Larsen about why he puts chickens in so many “The Far Side” cartoons.
– Celebrity interviews on meaningful chicken experiences they have had or important chickens in their lives.

Segment 3. Chicken Man, Chicken Woman

Contestants are placed in reality situations that test their moral, physical, intellectual, or emotional courage, often by making the situation appear to be testing one thing when it is really testing something else. For example, in a boat race, an accident is staged and the real test is whether a contestant will put himself in danger to rescue a competitor. The person who fails the real test is chicken of the week.

Segment 4. Chicken in the Kitchen

The loser of the first segment becomes the guest star of the last segment as a celebrity chef prepares one of an infinite number of possibe chicken recipes.

——
What do you think? Is there an audience? Should I pitch this to a network executive?

Topics: TV, entertainment, chickens, poultry, prime time