to keep the shape so you don’t buy wrinkled-up shoes.

What Resonantscythe said.

Ok we’re done here.

Why, did you smash your toes again? Remove the paper, first.

to keep them in top condition !!!(shape)

There’s little packets inside which are condiments as well….mmm delicious.

it keeps the shoe unworn, obtusely overprotected, they get tissue really cheap, but still adds cost to the shoe to make it overpriced.